Project: Cultural Experience Development for the Wild Atlantic Way

Client: Fáilte Ireland

Role: Consultant Business Mentor

During 2013 with the Wild Atlantic Way emerging as a core tourism proposition for Ireland, KTCL, on behalf of Fáilte Ireland worked alongside local organisations and individuals on the western coast of Ireland, to assist them develop a suite of immersive tourism experiences for visitors along the coastline from Mayo to Donegal. 

The project incorporated experience development workshops, collaborative services development and marketing, and partnership development between tourism, hospitality and cultural players to develop experiences with a destination focus on the route. The outcome of this initiative delivered 28 new cultural, and adventure experiences across the north west region which were brought to market in 2014, many of which have grown from strength to strength since this time.